Tag Archives: mac os

A “Pro” Post to My “Pro” Blog for Professionals

It’s kind of interesting to analyze the effect of the label, “Pro”, when I’m on the consumer side versus the professional side. As a consumer the term, “Pro”, makes me feel a bit more comfortable with how much I’m about to spend, and as a professional user, it makes me raise my eyebrow in unapologetic suspicion. (If it’s really a professional product, aimed at professionals, why does it need to be said with an obviously manipulating title like “Pro”?)

I’m going to try the car analogy, again: In terms of basic performance, I can turn a VW bug into a Porsche 911, (that used to be possible), but if I do that, in the end, I still have a VW Bug, but a lot faster one. And, up to a point, being faster counts, but it’s still a Bug. If I really want the complete, carefully balanced, actual Porsche experience, I must buy a Porsche 911.

And this my friends is yet another attempt to explain my near contempt for the the whole of the iMac product line. Apple takes their iVW, a very cool machine in its own right, puts a screaming fast engine in it, slaps the “Pro” moniker on it and once again evades having to actually make another, real, professional desktop computer. To a consumer the speed of this thing, alone, makes the initial experience surreal – in a good way, to a professional, the speed is thrilling for somewhere between one hour and a week, or so. After that, I start asking real-world questions like: how come I have to tear the screen off of the front in order to do a basic thing like upgrade or change RAM? Or, swap CPUs to upgrade or downgrade the number of cores I’m using? [Yes, I might want to do that because the fewer the cores, the faster each core goes – see?) Or, why can’t I add high-end video cards to the existing system – Oh wait, I can! But, oh wait, I want to add six video cards to my system so that I can scale how my professional software applications use them – like Windows users can – And, yay! Look mom, six video cards, but, what a freaking mess on my physical desktop. Sure wish I could just put those things inside of my computer. And, my OS is still optimized for only one kind of video card language? (I’m speaking here of CL vs. GL.) Yes I can use both, but only one is actually native to the OS. WTF! I really do not want to get stuck with Windows, again, but, I will.

And, where is Linux in all of this marketing obfuscation [BS]? Linux foundations have the potential to build highly customized machines on a wonderful plethora of UIs on very powerful hardware architectures … Why is it that all I can hear from the Linux side is crickets chirping? (There actually are a few open source products, but a very few, and to-date, nothing that can well replace software products from Avid, Apple and Adobe, maybe with the exception of Black Magic and their Linux-ready Fusion product.) Please get on the ball and save those of us who: 1) Actually do care about what we use, but; 2) Are beyond weary of having to argue for anything and everything that isn’t 1000% Microsoft; 3) Are sick and tired of having to slog through the cesspool of hardware and software that recklessly slaps the, “Pro” label on everything – to the point that even consumers, by now, are completely desensitized to it. If any serious Linux developers want to take a serious stab at creating a truly professional environment for high-end media production workflows, please feel free to give me a call, because I guarantee you, there is a huge market place of deluded, tired and disenfranchised media producers who, still have a passion for the work, want to know and trust that the hardware and software they’re using IS professional, and, who are beyond weary of the two-choice reality they [we, I] work in. I’m serious.

In the meantime, I’m getting ready to install new Windows machines for our Adobe Premiere”Pro”/After Effects post production peeps [formally Mac-based], and iMac”Pro”s for our Final Cut “Pro” X/Motion users. And the jury is still out for our “Pro” Tools and Logic “Pro” X camps. They’re all unified in not wanting to go back to Windows, but they’re not convinced they want to get stuck with the iVW either, because, by now, they’re all fully aware of the BS factor in the “Pro” moniker and how difficult it’s getting to escape from it. I’ll let you know how it goes. (Call me, really.)

It’s Not A Bug, It’s An Oopsy

I appreciate 9to5 NOT calling this App Store preferences goof, a “bug”, it’s pure mistake, oversight, a big oopsy. And, it comes at a very unfortunate time for Apple, and, gets added to the sudden heap of Shiite the entire computing industry finds itself in as we try to get the new year started. I’m perfectly fine with corps being in the game to make money, it can be a pure, clean and straightforward motivation … but, let’s not forget that, to continue to succeed you will have to continue to put out the best that your capable of. Unfortunately I think Apple has gone where many of us feared it would go if/when it ever began to really compete with MS. Now, it makes lots of money [GOOD! YES! YAY!], but it’s getting too close to becoming what many nay-sayers used to accuse it of being – all glitz and no guts. I’ve been using Macs and other Apple product since 1985, (and a lot of it, personally and corporately), and I find myself having to back away from being at the level of Apple advocacy I once was perfectly justified being at. (And please give me a break with Steve vs. Tim … it really isn’t so if you’ve been following along, all along.) And the biggest specter of all? If not Apple then what …? Windows … … …? Sorry, but all I can think of here is bad words, so I’ll sign off for now.

How Good Is This Machine, Really?

I’m a fanboy, but I’m also pretty hard on Apple Inc when it comes to their “Pro” products, and up to now I’ve been pretty unimpressed with the direction they’ve gone. I still maintane that, if Apple is serious about supporting professional media production, they would get back to delivering more traditionally open hardware platforms and forget about looking cool.

They really should deliver iMac Pro in a multi-slotted box with the most up-to-date busses and the ability to natively handle both GL and CL graphics languages. Saying all of that, I still cling to Randi Altman’s review of the newly released machine, and as always, I want to believe.

For our workflows that 10GBe port along with the USB-C/Thunderbolt 3 ports are what we’ll be paying for if it’s decided to continue to go with the Mac platform. For us it will come down to being willing to pay $$$$ for those updated and built-in items, and get a free iMac with them. Thanks very much for the perspective. There have been rumors that rendering h.264 files is significantly faster than previous iMac or MacPro hardware versions, but so far, I’m not able to find any reliable numbers.

Here’s a link to Randi’s initial thoughts on the new iMacPro: Altman’s iMacPro review

FCPX Logic X Mac Posted Tech Blog

Who “Dislikes” Windows More Than Mac Users?

There are others who dislike Windows more than dedicated Macintosh users. As a long-time, old-fart Mac user, I used to think I was the biggest Windows-hater in the world – And then I started following Unix/Linux [nix] admins. Yikes! I almost pity MSWindows … Almost, but, not. And amidst all of this disliking, let’s not forget that Microsoft is an excellent application developer. I just think their OS needs to go away. Cheers!