Has Apple Lost Its Design Mojo – or – Where’s The Real MacPro?

I really do not believe or see that Apple has lost its design mojo for the consumer marketplace, but, the high-end, pro media space keeps getting worse rather than better. (Yes, I know all about the new iMac.) By industry standards the new iMac, while an amazing machine in its own right, still falls short of being a true, top-of-the-line workstation, and that’s before we even get into the ever-frustrating closed hardware that we’re all stuck with now. (And yes again, I’m keenly aware of some vague apologies by top Apple dogs regarding lack of MacPro hardware updates, followed by even more vague promises of some mystery machine that’s supposed to be oderable in 2018 – for delivery in 2019.)

At home, Apple’s a beautiful thing, at work, a lot less so. One thing Apple has always fallen on its face with is, if we love to use Macs at home, we’re going to want to use them at work and not just for photoshoping, but high-end video, film and delivery systems too. I sure wish they’d wake up to this need. Lot’s of us requiring the fastest, most open and workflow-oriented tech would probably pay almost anything to make it happen on a Mac – Still, all I hear from Apple’s back yard is crickets chirping … nada. Oh and, let’s not forget that, Apple makes one of the finest editing suites available to the human race to-date – I speak of course of, Final Cut Pro X, Compressor and Motion. Motion is a potential After Effects killer, but few in industrial-strength workflows will utilize it because the hardware workflows are not there to support it above and beyond what a home power-user would require. Frustrating in the extreme. As a final word for perspective’s sake, this is not about Tim Cook, Apple’s lack of commitment to enterprise customers has always been an issue for those of us that want and need to be able to have consistent UIs across working and personal computing environments.

2 thoughts on “Has Apple Lost Its Design Mojo – or – Where’s The Real MacPro?

  1. I’m cutting TV shows and films on a 2017 iMac Pro and have no issues with the power of the hardware. I more than aware of what’s available on Windows based systems, and I don’t see that side of the market doing any better. So this is not about Apple, but about the state of CPU and GPU hardware development in general, to be factually honest.

    1. Good points. Just before the iMacPro was released several Premiere editors on a production line were ready to jump to Windows because of the ambiguity of Apple’s workstation-class road map. (And the usual duress from the accounting department to buy cheaper computers.) I tend to agree with those Premiere editors, or sympathize at least. At some point, if Apple is going to keep making “computers”, (and they may not), I believe they’re going to have to make a commitment to enterprise solutions, and stop creating high-end pro-Sumer gear.

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