I really do not believe or see that Apple has lost its design mojo for the consumer marketplace, but, the high-end, pro media space keeps getting worse rather than better. (Yes, I know all about the new iMac.) By industry standards the new iMac, while an amazing machine in its own right, still falls short of being a true, top-of-the-line workstation, and that’s before we even get into the ever-frustrating closed hardware that we’re all stuck with now. (And yes again, I’m keenly aware of some vague apologies by top Apple dogs regarding lack of MacPro hardware updates, followed by even more vague promises of some mystery machine that’s supposed to be oderable in 2018 – for delivery in 2019.)
At home, Apple’s a beautiful thing, at work, a lot less so. One thing Apple has always fallen on its face with is, if we love to use Macs at home, we’re going to want to use them at work and not just for photoshoping, but high-end video, film and delivery systems too. I sure wish they’d wake up to this need. Lot’s of us requiring the fastest, most open and workflow-oriented tech would probably pay almost anything to make it happen on a Mac – Still, all I hear from Apple’s back yard is crickets chirping … nada. Oh and, let’s not forget that, Apple makes one of the finest editing suites available to the human race to-date – I speak of course of, Final Cut Pro X, Compressor and Motion. Motion is a potential After Effects killer, but few in industrial-strength workflows will utilize it because the hardware workflows are not there to support it above and beyond what a home power-user would require. Frustrating in the extreme. As a final word for perspective’s sake, this is not about Tim Cook, Apple’s lack of commitment to enterprise customers has always been an issue for those of us that want and need to be able to have consistent UIs across working and personal computing environments.