Apple’s Video (Pro) Application Priorities

Apple’s video application priorities – Alex4D


Sometimes I think that Apple is so torn between providing professional solutions, using their hardware, and competing in the consumer market place, that I think they should either farm out their pro software solutions or create a professional corporate branch. Maybe this will happen with some of the things I’ve been hearing about the Apple/IBM collusion, but something tells me that IBM is not going to jump into the media production market place. They’ll sell Macs with software to the accounting departments of these institutions, but probably are not going to sell FCPX along with network management solutions for that product.


Reading Alex’s take on Apple’s job openings just leaves me with more questions about whether or not Apple is ever going to take its professional users seriously, permanently.

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